SVP and Head of Corporate Marketing
Sherin Yassin is the SVP, Head of Marketing at Majid Al Futtaim. In her current role, Sherin is responsible for the development and implementation of growth strategies that strengthen the Majid Al Futtaim brand awareness, value and equity. Sherin is leading a cross-functional team that focuses on an end-to-end transformation journey across Majid Al Futtaim businesses in the areas of Loyalty, corporate marketing, Digital, Campaigns and Customer intelligence.Sherin brings 23 years wealth of Marketing experience, managing a number of global brands across many industries and geographies including; PepsiCo Foods and Beverages in MEA and North America, Vodafone Telecom, Arthur Andresen Consultancy. Prior to her role at Majid Al Futtaim, Sherin held the position of Senior Director of Marketing for Global brands at PepsiCo Foods Canada; where she led the growth strategy for PepsiCo’s global snacks businesses including Lay’s, Doritos, Ruffles and Tostitos. Sherin holds an MBA and a Bachelor of Arts Degree from The American University in Cairo, Egypt. Sherin enjoys mentoring Marketing fresh graduates and undergraduates, travelling to learn more about new and diverse cultures and supporting her two boys in their competitive basketball career aspiration.