The 7th Annual CEM and Customer Loyalty MENA Summit has been designed to bring a unique knowledge and real experience within all current hot topics about loyalty programmes, the power of branding, customer-centricity and the power of personalisation. Different generations are looking for a different “added value” as they are aware of having a choice. What is the little extra you offer to your customers? Do they enjoy interaction with your brand? Are they supported when needed and are they satisfied with your care for them? Join us at our interactive business conference and share your ideas and experience with leading companies in the cross-industry! At this CX event you will hear from leading banks, telcos, automotives, hotels, retailers and other international companies that have managed to provide best-in-class service to their customers.