10th Annual CEM and Customer Loyalty MENA Summit

14 – 15 November 2023 | Dubai



Summit will host speakers from the world’s leading companies

Bassel El Shaboury

Vice President Africa & Head of Marketing High Growth Region

Nitin Bhandari

SVP & Head of Payit Digital Wallet

Jane Zhenni Cai

Associate Vice President, Service Design

Ahmad Bataineh

Cluster Director of Digital Marketing

Ahmed Khedr

Vice President Retail | Digital Transformation

Hottest topics that will be discussed this annual

Nowadays, the wishes and expectations of customers are changing faster than ever. Companies across all industries experience it, but only a few manage to keep up with the changes and truly satisfy their customers. New technologies open new possibilities but, at the same time, create challenges that cannot be ignored. These challenges are crucial for growth, but to face them properly, one must know the market, current trends and have the ability to react in time. What is the future of customer experience? Do you know the potential changes in customer retention and loyalty?
The 10th Annual CEM and Customer Loyalty MENA Summit has been designed to cover all the current hot topics and challenges regarding Customer Experience Management and to explore new case studies based on top cross-industry leaders’ experience. This interactive business conference will provide you with more valuable knowledge about the main challenges and opportunities in customer experience management, retention and establishing strong customer relationships, using an omnichannel approach to reach every client, securing digital experiences as a method to build trust, building effective customer journeys for a seamless experience, monitoring brand management to make your company unique, leveraging client insights to provide better UX, creating exciting and useful loyalty programs to keep customers engaged and more.
Secure your spot at this interactive business meeting and seize the opportunity to connect with influential executives from leading organisations. The right place and the right time to share your ideas, get insights and inspiration.

Cover Over 8 Topics

  • Need for universal approach in CEM – Balance between automation and personalisation
  • Global loyalty: Run loyalty and CX across continents, countries, cultures, and currencies
  • Analysing customer behaviour through journey mapping: Uncovering insights for enhanced experiences
  • How has digital transformation become a crucial driver for enhancing customer experience?
  • Surpassing expectations – Creating an exceptional customer experience strategy across industries
  • The power of employee engagement: Building a strong brand through your people
  • Loyalty programs: Exploring the impact of loyalty programs on driving repeat business and customer retention
  • The future of CX: Emerging technologies that will shape customer experiences

Excellent event, great knowledge. I really liked the variety of industries and experiences shared

Nikon– GM – Customer Satisfaction

Very interactive and a great platform to learn from other people’s success

Amazon– General Manager – MENA Customer Service

I loved and enjoyed it a lot! I gained a lot of useful information that may help me in my work life

Accor Hotels– Director of Loyalty

Very informative with opportunities to interact with different industries

Riyad Bank– Senior Vice President – Customer Experience

Few photos from our summits

Event programme

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Inside you will find

  • What keynote speakers will be taking part in the exclusive speaking panel
  • What Case Studies will be discussed by our senior corporate speakers
  • The minute by minute breakdown of the conference